Linking Firebase to Google Ads: Setup and Pitfalls

Open with the scope of the article and what the reader will be able to do by the end. Keep it short enough that someone arriving from search can tell within three seconds whether this is the page they wanted.

What you need first

List the prerequisites before the walkthrough — permissions, accounts, SDK versions. These are the things that stop people halfway through.

• Edit access to the Firebase project
• The app source and a working build environment
• A physical device or simulator

The steps

Numbered steps, one action each, are the easiest to follow.

A diagram earns its place when it carries a relationship that would be long-winded in prose — an order, a branch, a mapping — rather than restating what the paragraph already said.

1. Register the app in the Firebase console
2. Add the configuration file to the project
3. Initialise the SDK

Code sample

Code blocks render like this.

// Placeholder sample
analytics.logEvent("tutorial_complete", {
  "level": 3,
  "source": "onboarding"
});

Comparison table

Where people get stuck

Write this section symptom-first — "X doesn't appear", "Y shows zero" — because that is how people search.

Wrapping up

Recap in a few lines and point the reader at the next article.